Constructive disruption – The Late Late tests the boundaries of a traditional industry
The Late Late embodies the true meaning of a “local” establishment. Situated on the famous Houston Street in the Lower East Side, The Late Late is Irish-inspired, but does not resemble the traditional stereotypical “Irish Pub” which commonly exists in the USA today.
Instead, it is modeled on a 1960’s period Irish residence. Incorporating some of the key quality ingredients of Irish hospitality, and customizing them to appeal to contemporary society so synonymous with New York.
Named after the Late Late Show, the worlds longest running TV talk show from Ireland. In 1962 The Late Late Show tested the boundaries of conservative Roman Catholic Ireland.. It was a disruptive force which the older audience boycotted and the contemporary young professionals gravitated towards..
The Late Late Bar & Spirit Grocer is designed to have a similar appeal today.
At The Late Late Guinness is served over ice with a sprig of mint in a crystal goblet.. It also features as a core component in a range of Late Late cocktails.
Old Arthur Guinness would be proud that his great invention has been tweaked to appeal to today’s savvy young professionals. We have taken a traditionally successful product, Guinness, and customized it to integrate into today’s society and appeal more to the first time drinker.
Our food menu is designed to encourage social interaction among downtown locals and help spark social debate among friends and strangers… a positive characteristic often witnessed in watering holes 5,000 miles east.
Watch the live feed on our B&W television of a bar in a fishing village 5,000 miles across the Atlantic ocean in the West Of Ireland….where time stands still (almost) and tide swells the harbor as fishermen offload the finest lobster and freshest fish in Europe. A true representation of Ireland today in real-time.
Purchase some authentic Irish and UK products from our Spirt Grocer, situated on the first floor.
With over 50 Irish whiskeys and cutting edge DJ’s and music personalities stopping by, The Late Late is vintage yet cosmopolitan… sophisticated but edgy. A real contradiction which defies all logic. The Late Late is…. difficult to describe because it is different.
The Late Late is nothing without its clientele…. young professionals from all over the world calling in for a mixed drink or a craft beer on the way home…or coveting that window seat inside the window looking out on East Houston Street…
Come here to drink, and let us feed you!